We are happy to invite you to the next LiMO research seminar with Oddgeir Tveiten on 25 February 10-12 followed by an informal lunch.
Topic: “21st century communication and the age of AI – centennial canons, concepts and contexts” (abstract, see below)
Venue: Ra1141
Recurring zoom-link: https://lnu-se.zoom.us/j/62094123938
Please contact LiMO-coordinator Andreas Önnerfors for more information: andreas.onnerfors@lnu.se +46 (0)70 270 27 78
“21st century communication and the age of AI – centennial canons, concepts and contexts”
The opening question is one that an increasing number of researchers and educators in higher education all ask: How are
we to understand the meaning of Artificial Intelligence and what do we do with it?
While these concerns seem to point towards philosophy, technology design and education science, they also foundationally address 100 years of communication research as a scholarly field.
The introduction of ChatGPT in 2020’s impacted profoundly on communication institutions and social practice, reminding us that 100 years of communication research – developing models, concepts, theories and paradigms – now stands at a new juncture. The history
of communication research is a history of observing the disruptive power of technology. A quarter into the new millennium the extension and intensity of 21st century
communications technology is more profound than ever. Impacts on society and civic webs of meaning now challenge communications research to critically assess canonical models, concepts, and theories: The question is how.
Lofty words such as these might be put to better use through anchoring more concretely and quite pragmatically in already existing debates about these issues: In the presentation, the starting point will be the 1983 special issue Ferment In The Field, published by Journal of Communication, issue edited by George Gerbner. In that volume, contributors looked backwards, sideways and forward in search of answers to where communications research was at, at that time. Later volumes coming out on the same theme represent updates on a fast- expanding global field of research within the humanities and social science, but not with the same discursive force. Not even the fall of the Berlin wall in 1989 and the subsequent demise of the Soviet Union, rendering the US as the sole superpower, created a comparable intellectual thrust within the communication research community.
To this and to a wide array of subsequent research publications exploring 'ferment', one might ask: Starting with the introduction of '.html code, also in 1989, what's AI got to do with it?
AI not being a new invention, the introduction of 'large language models' such as ChatGPT in 2022 and a host of others, could lead one to argue that not only do existing paradigm assumptions in communication research have to be rewritten (and indeed, are being
rewritten); profound ontological and epistemological questions concerning what technology
is and does, should be firmly placed on both the research agenda and the education agenda. On that order, what insight and what perspective might a review of key canons in communication research provide?
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